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OpenFort.

GTM activation for a Web3 startup, from scratch.
CLIENT
OpenFort
SECTOR
B2B SaaS · Web3
START
2023-2024
SERVICES
GTM · Solo marketing
· THE CONTEXT

OpenFort is a technical startup offering infrastructure for Web3 developers. I joined as the only marketing person, building the function from scratch: strategy, channels, content, and market activation. Solo marketing with a strong guerrilla component.

· WHAT I DO
  • GTM strategyMarket entry plan, persona definition, and technical positioning.
  • Guerrilla marketingCreative low-cost activations for a niche audience.
  • Channel activationLinkedIn, Twitter/X, and technical communities (Discord, Telegram).
  • Technical contentThreads, posts, use cases, and developer material.
  • Event presenceActivations at Web3 industry conferences.

The results.

0→1
marketing function
FROM SCRATCH
+8x
LinkedIn audience
IN 12 MONTHS
3
events
WITH OWN ACTIVATION
B2B
qualified pipeline
ENTERPRISE LEADS
"Estel structured our entire B2B marketing from scratch. She combined solid strategy with fast, creative execution, and you can see it in how we grew."
Marc
OPENFORT · BARCELONA
Wallbox
· NEXT CLIENT

Wallbox.

Marketing for a B2B2C multinational.
Keep reading →

Got a project
in mind?

A conversation to get to know each other, understand what you need, and see how I can help. No pressure, no sales pitch.

Book a call →estelmus@gmail.com